Guides
Plain-English answers for small UK businesses: how to get found on Google, and the marketing rules regulated firms work under.
Getting found
- Why isn't my website showing on Google?The five usual reasons a small business website doesn't appear on Google, how to check each one for free, and what to fix first.Read the guide
- Why does Search Console show impressions but no clicks?What an impression really counts, the four common reasons for lots of impressions and almost no clicks, and how to find which one applies to you.Read the guide
- How do I check my website's SEO?A free 10-point check any small business owner can run in an hour, using Google's own tools, with what each result means and what to fix first.Read the guide
- Is my Google Business Profile website link set up properly?Five checks for the website link on your Google Business Profile: the exact address, a working page, the right page, a tracking tag, and where to see the clicks.Read the guide
Rules for regulated firms
- Can solicitors use client reviews and testimonials in their marketing?What the SRA, the consumer law on fake reviews (in force since 6 April 2025) and the CAP Code say about asking for, replying to and showing client reviews.Read the guide
- SRA Transparency Rules: what must a law firm's website show?Which services need published prices, the seven things the cost information must cover, and the complaints, SRA number and digital badge every SRA firm must display.Read the guide